Web Review 2025
What's shaping the web this year: generative UI, platform design evolution, and the shift from creation to orchestration
I like to regularly review trends in web development and design.
The last two years have reshaped UI/UX practice.
Generative AI: The Standout Breakthrough
Generative AI is the stand-out breakthrough. Tools like Google's experimental Stitch now turn a text prompt or rough sketch into production-ready interface code in minutes.
Researchers call this "generative UI"—a shift where designers act more as editors than pixel-pushers. As the SpecifyUI paper notes, this enables "structured, iterative collaboration between humans and AI" (arxiv.org/abs/2509.07334).
Platform Evolution
At the same time, major platform languages are evolving:
- Apple's Liquid Glass design language brings glass-like materials and physics-based light effects (The Verge)
- Google's Material 3 Expressive aims for richer, more adaptive Android experiences (Times of India)
Expert Perspective
Designer John Maeda has said:
"AI will not replace designers, but designers who embrace AI will replace those who don't."
The Takeaway
These trends converge on a simple takeaway: the craft of UI/UX is moving from pure creation to orchestration.
Rapid prototyping, adaptive interfaces, and immersive environments are no longer future visions—they're here.
#ui #ux