Asher Cohen
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Prompts Were Never the Product

Why repeated prompt patterns in AI tools eventually become stateful workflows, buttons, and purpose-built interfaces

When ChatGPT exploded in 2023, every AI product looked roughly the same.

There was a text box.

Everything happened through prompts.

Need a code review? Prompt.

Need a refactoring? Prompt.

Need an implementation plan? Prompt.

Need to generate tests? Prompt.

The interface was effectively an API console with prettier styling.

For a while, that was enough.

But over the last year I've noticed a pattern that keeps repeating across AI products:

Every successful prompt eventually becomes a workflow.

The prompt doesn't disappear. It just becomes an implementation detail.

We're Watching Prompts Turn Into UI

The most obvious example is VS Code's new planning experience.

Originally, planning looked something like this:

"Before writing any code, think through the implementation, ask clarifying questions, produce a step-by-step plan, then wait for approval."

People copied this prompt into custom instructions, slash commands, or reusable snippets.

Today that's no longer necessary.

Planning has become its own first-class interaction.

You explicitly enter Plan Mode.

The agent researches the codebase.

It asks clarifying questions.

It generates a structured implementation plan.

You can edit the plan.

Only after approval does it transition into implementation mode.

The interesting part isn't that planning exists.

It's that planning is no longer represented as language.

It's represented as state.

Good Workflows Expose State

Prompts are stateless.

Workflows aren't.

A workflow can answer questions like:

  • Are we still planning?
  • Which assumptions are unresolved?
  • Which step are we executing?
  • What's waiting for approval?
  • What changed since the last iteration?

Those aren't language problems.

They're UI problems.

Once software starts tracking state, buttons become better than prompts.

Every Reusable Prompt Wants to Become a Button

Think about the prompts you've probably written dozens of times.

"Summarize this."

"Rewrite professionally."

"Review for security."

"Explain like I'm new to this."

"Generate tests."

"Fix lint errors."

Initially they're prompts.

Eventually they're menu items.

Or toolbar actions.

Or dedicated panels.

The prompt still exists somewhere inside the application.

Users just stop seeing it.

The Progression Seems Remarkably Consistent

The evolution usually looks like this:

Stage 1

People discover a useful prompt.

"Think step by step..."

Stage 2

People save it as a template.

Slash commands.

Prompt libraries.

Custom instructions.

Stage 3

The product team notices everyone using the same prompt.

Stage 4

The prompt becomes a dedicated workflow.

Buttons.

Dialogs.

Progress indicators.

Approval steps.

Dedicated views.

The prompt becomes invisible.

This Is Happening Everywhere

We're seeing the same transition across AI products.

Writing tools are moving from "write me..." prompts toward structured editing workflows.

Research assistants increasingly separate search, source collection, synthesis, and citation into distinct phases instead of expecting users to orchestrate everything through conversation.

Developer tools now distinguish planning, implementation, review, testing, and debugging as explicit modes instead of relying entirely on prompt engineering. GitHub Copilot's Plan Mode is one clear example of this evolution.

Even newer agent systems are increasingly described in terms of orchestration and workflows rather than conversations alone, reflecting a broader shift from language interfaces to execution interfaces.

Prompt Engineering Is Becoming Product Design

This has an interesting implication.

People often ask whether prompt engineering will remain an important skill.

I think the better question is:

Which prompts deserve to become UI?

Every product team is effectively observing users, looking for repeated prompt patterns, and asking:

"Can we replace this conversation with a workflow?"

That's product design.

Not prompt engineering.

The Invisible Prompt

Ironically, AI isn't becoming less prompt-driven.

It's becoming more prompt-driven.

The prompts are just moving behind the interface.

Instead of asking users to remember magic phrases, the product remembers them.

Instead of asking users to orchestrate multi-step interactions, the product orchestrates them.

Instead of exposing the model, the product exposes the workflow.

The prompt becomes an implementation detail.

I Think This Is the Next UX Shift

The first generation of AI products gave us a chat box.

The second generation is giving us interfaces built around intent, state, and workflows.

We'll still have conversations with AI.

But the highest-value interactions won't start with a blank text field.

They'll start with purpose-built experiences that know where you are in a task, what information is missing, what decisions need approval, and what should happen next.

That's not replacing prompts.

It's replacing prompt engineering with interface design.

#ai #ux #productdesign #software #agents